Contact me at paola329@gmail.com.

 

About

I am a seasoned art director and brand ambassador with a passion for transforming creative concepts into captivating visual experiences. With nearly two decades of expertise, I have the ability to infuse each project with a unique blend of creativity and innovation to meet my clients’ strategic vision through my ambition and resiliency. My values have guided me to achieve my goals, knowing exactly what I stand for and giving me the ability to stay balanced.

My journey into art direction was a natural progression after obtaining a Bachelor of Arts from Rider University and then furthering my studies overseas in Spain, which resulted in a graphic design certificate. Today, I’m leading a quarterly marketing and design round table for creative leaders within the legal industry.

Over the years, I have traveled quite a bit and have spent a considerable amount of time living and working in South America and Europe. With my global view, I see myself in a relentless pursuit of excellence, which has earned me a reputation for delivering solid visual concepts on time and on budget. I am currently focused on visual identity across various branded elements such as web, digital, print, and event design.

Beyond my career, I love to dance salsa because it’s a social dance guided by the magic of music and ambience and provides opportunities to make new friends. 

SOFTWARE TOOLS

  • Adobe Creative Suite: Illustrator, Photoshop and InDesign

  • Fundamental knowledge of HTML and UX Design

  • Proficient on Windows and Macintosh OS